What is
popular culture, and what does it mean to you?
Like blogs there is not an exact definition for
popular culture. Pop culture is all around us. It is the music we listen to on
the radio, the television we watch, the magazines or books we read, the websites
we visit, or the constant status updating on Facebook. It is considered
mainstream. It influences our decisions. The majority of the population favors
it. Popular culture can be both intangible on tangible.
To me pop culture is a supernatural force that
influences me to eat, sleep, and think, I am influenced by popular food joints
to eat at, such as Chipotle. I am influenced to sleep in the most comforting beds
possible, and to think or believe a certain beliefs or tastes e.g. politics, music.
Why is
an understanding of popular culture relevant to you in a business environment
and in your present and future career?
I think popular culture is very important to
business, especially in advertising. Pop culture addresses the main stream or a
large population. Advertisements strategically placed in pop culture help build
profits. For example millions of people watch football on Saturday and Sunday.
Placing commercials during the game help raise people’s awareness to a product,
and might persuade them to purchase that item. Companies pay big money for air
time during games. Air time during the Super Bowl can cost over a million
dollars. Advertising to the most people possible is a great way to increase
revenue. Having a career in business, I am always studying numbers, how to
decrease some and increase others. Pop culture will always play an important
role in this.
What
would you consider to be an example of a pop culture artifact? And why would
you choose it?
I would choose the Super Bowl and an example of a
pop culture artifact. It is one of the most watched events in the United
States. Millions of dollars are spent on promoting it. It is so popular that
its commercials become popular. It also represents the pinnacle game for one of
America’s favorite past time.
Good job on your paper. I love football, but not as much as some of my friends. I have friends that have over 10 fantasy football teams each year. The most I can handle is 2, but you're right, it brings in millions with advertisements, apperal, tickets, and other inadament objects with team logos sold at malls and athletic stores.
ReplyDeleteAlexander Dirks
I am not a football fan, but I have to admit that the superbowl has my attention! I think it is so i can see the commercials everyone will be talking about the next day. I work for M&M Mars and they have a commercial every year. This past year "I'm sexy and I know it" was a huge success. This is a great example of why business's need to be aware of popular culture. With so many people watching superbowl, they are able to maximize advertising cost during the game.
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